A bit about me
I've been a storyteller all my life, even majoring in Theatre. Stories are everywhere, in the mundane and in ordinary people living extraordinary lives; they just need the right words to nudge them along.
When I first got into improvisational comedy, I realized a script is just words on a page. Real magic happens when you tell stories through any means, spinning spontaneity into narrative. Then it stops being a story; it becomes an experience. Through improv, I learned to appreciate these vital UX values: Empathy, Collaboration, Innovation & Agility.
And I'm still learning.
If you want to work with someone who will exceed every expectation and leave you with ultimate satisfaction in a job well done, Ryan is your guy. It has been my pleasure to work alongside him.
Kim Roodt
Project Manager, The Nimble Studio
Ryan is an amazing and witty copywriter that brings great energy and enthusiasm to his work. I would jump at the opportunity to work with Ryan again in the future.
Tamsyn Danielle
Product Designer, GoDaddy
career timeline
I'm certified as a UX writer, but nothing beats tangible experience
Dec 2021 - present
Lead UX Content & Research Strategist
Yellow Card
Writing a finance app that people in Africa want/love to use. And validating our design choices with those same people.
Dec 2017 - Nov 2021
Senior UX Writer, Luno
I developed the content within, and immediately around, Luno’s main product, weaving the brand voice within the customer flow to ensure the hierarchy of information aligns the project intention with our company vision. As part of the Product Design team — a multi-disciplinary group of interaction designers, visual designers and writers who collaborate closely with each other, and Luno at large — we created compelling, user-friendly and informative customer experiences across all our platforms, based on research findings.
Feb 2015 - Nov 2017
Senior Copywriter, iKineo
Duties included copywriting, creative direction, content strategy, and developing integrated campaigns across social, digital, direct and print media. While at iKineo I worked extensively on the B2B rebrands of Telkom Business to BCX, and Telkom Wholesale to Openserve. I also enjoyed working on integrated campaigns for FNB eBucks, and Doctors Without Borders.
Awards:
Assegai Gold 2015: Integrated Direct Multi Channel for Telkom Business Unified Communications
Assegai Gold 2015: Integrated Direct Multi Channel for Explore Sideways
Nov 2008 - Feb 2015
Content Editor & Writer, Strika
Creating comic books and animated explainer videos, I was tasked with creative direction, scriptwriting, copywriting, directing, and social media strategy on various projects.
Feb 2006 - Nov 2008
Copywriter, eTV Creative Services
Duties included copywriting, directing and producing for TV, web, radio and print media.
Awards:
2007 Promax World Gold Award for eTV radio ad The Biggest Loser (voice director)
2007 CT Fashion Festival Media Award for short documentary, An Industry Worth Saving (writer)