UX Research
June 2023
Knowing how to listen to your customers, what to ask, when to nudge, and what data you're trying to validate.
Onboarding to level 0
In 2022 many of Yellow Card's customers had gone through the trouble of creating accounts and having them verified, but hadn’t yet taken the time to trade (deposit and buy crypto). The business problem was clear - we need people to transact because our revenue model is based on fees. But what was the customer pain point that caused this dropoff?
Research-based personas
This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!
Project
This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!
Project
This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!
