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UX Research

June 2023

Knowing how to listen to your customers, what to ask, when to nudge, and what data you're trying to validate.

Screenshot%25202021-04-17%2520at%252018_edited.jpg

Onboarding to level 0

In 2022 many of Yellow Card's customers had gone through the trouble of creating accounts and having them verified, but hadn’t yet taken the time to trade (deposit and buy crypto). The business problem was clear - we need people to transact because our revenue model is based on fees. But what was the customer pain point that caused this dropoff?

A Young Woman Writing

Research-based personas

This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!

Between Walls

Project

This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!

Magazine Stack

Project

This is your Project description. Whether your work is based on text, images, videos or a different medium, providing a brief summary will help visitors understand the context and background. Then use the media section to showcase your project!

Typewriter
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